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Johnny Ive fearful over Steve Jobs movie

Jony Ive, the head of Apple’s legendary design studio, has come opened up about his personal feelings to the new Steve Jobs movie. And it’s not good.

It’s never good when someone uses the words ‘primal fear’ to describe their feelings.

He’s stated that he’s afraid that his close friend, the late Steve Jobs, will be portrayed in a negative light. He hasn’t seen the film just yet, but he’s skeptical.

“I’ve talked at length with friends of Steve and of me who have seen the film,” stated Ive, then adding “sons, daughters, widows and very close friends who are completely bemused and completely upset.”

His fear, in his words, comes from his uncertainty as to whether the film producers motives were on portraying the often misunderstood genius from the perspective of those who loved and admired his creativity and passion, or whether it was from those who simply didn’t get his eccentricities. After all, how “you are defined and portrayed can be hijacked by people with agendas that are really quite different than yours and those of your close family or friends.”

“He had his triumphs and his tragedies like all of us and like most of us, he’s having his identity described and defined by a whole bunch of other people, and I think that’s a bit of a struggle personally,” continued Ive.

His personal belief is that for a man who gave so much to modern society, we should be focussing on the positives from his life. And whilst previous movies have tried to do this, he still doesn’t recognize the man that was portrayed in those films.


For someone who have his life to this world, surely we can give something back.

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